Etijah Coaching & Consulting is seeking a proactive, organized, digitally savvy Marketing & Communications Coordinator to manage the day-to-day execution of our marketing, social media, digital communications, and business outreach activities.
Our marketing strategy, content calendars, brand guidelines, templates, and most written content are already developed.
We are looking for someone who can efficiently execute these plans, organize existing resources, and ensure that content and communications are consistently delivered on time and to a professional standard.
This is a hands-on execution and coordination role, not a graphic design or senior marketing strategy position.
Key Responsibilities
1. Social Media & Content Execution
- Manage and publish content across Instagram, LinkedIn, and other relevant platforms.
- Execute existing content calendars accurately and on schedule.
- Select suitable photos and videos from our established content library.
- Match existing captions and written content with appropriate visual materials.
- Create and adapt simple social media visuals using Canva, CapCut, and AI-powered tools.
- Use existing branded templates, fonts, colors, and layouts consistently.
- Make minor adjustments to existing materials rather than creating new designs unnecessarily.
- Schedule posts, manage reposts, and maintain consistent publishing.
- Monitor and respond to social media comments and direct messages, escalating important inquiries when necessary.
2. Content Editing & Digital Publishing
- Review, format, and publish prepared LinkedIn articles and Substack content.
- Make specific edits to articles based on clear management instructions.
- Repurpose existing content into different formats where appropriate.
- Draft and distribute email newsletters based on provided content and direction.
- Use AI tools to improve efficiency in editing, formatting, and preparing communications.
- Ensure all published content is accurate, professional, and consistent with our tone of voice.
3. Branding & Visual Content
- Work strictly within existing company brand guidelines.
- Use approved templates, backgrounds, fonts, colors, and visual styles.
- Adapt existing designs for different posts, platforms, and campaigns.
- Make simple, professional edits using Canva, CapCut, and similar tools.
- Maintain consistent visual quality across all communications.
- Select suitable professional photographs, biographies, and materials for speaking engagements, events, and business opportunities.
Important: This role does not involve developing new brand identities, redesigning logos, or creating elaborate graphic designs. We prioritize professional, consistent, and efficient execution using established resources.
4. Business Development & Email Outreach
- Draft professional introductory emails to prospective business clients.
- Prepare and manage email outreach campaigns using provided contact lists and research tools.
- Support contact-list development and organization.
- Send approved communications and track responses and follow-ups.
- Maintain accurate outreach records and coordinate with the business development team.
5. Content Library & Digital Organization
- Organize and maintain existing marketing photos, videos, templates, and documents in Google Drive.
- Quickly locate suitable materials for marketing, media, and business requests.
- Ensure files are clearly labeled, accessible, and easy to reuse.
- Prepare a small selection of appropriate options for management approval when necessary.
6. Coordination & Reporting
- Follow management instructions accurately, including specific deadlines and priorities.
- Manage multiple tasks and communication channels efficiently.
- Take ownership of assigned activities without requiring constant supervision.
- Identify issues early and communicate proactively.
- Request approvals only when necessary, presenting clear options.
- Provide concise weekly updates on completed tasks, upcoming content, and engagement results.
